Fig. 03a

Software we ship under our own roof.

— Avis productiva —

  • TypeProductized
  • First productShowpath
  • StatusLive, 2026
  • PricingSaaS, monthly

The first product, Showpath, turns any SaaS UI into instant interactive visual help — no articles to write, no videos to age out.

Customer success teams spend a non-trivial fraction of every week writing help articles that go stale within months. Showpath captures the UI itself, generates the screenshots and the voiceover, and embeds the resulting walkthroughs into your help center as a lightweight player. When the UI changes, the walkthrough updates automatically.

It's the first thing we built that we wanted to use ourselves. It's also the proof of how we think about software — small, sturdy, low-touch, paying for itself.

LiveCase study Visit Showpath →

Showpath

Visual help guides for SaaS, generated and kept current by the product itself.

Add a new client3 steps
Send first invoice5 steps
Connect Stripe2 steps
Set up reminders4 steps
Fig. 03b

Quiet agents for the work that shouldn't take a person.

— Avis laboratrix —

  • TypeCustom build
  • Starting at$4,000
  • Timeline4–6 weeks
  • RefundIf infeasible

One agent. One job. Built around the tools you already pay for. No platform, no dashboard, no monthly seats for things you'll use once.

Most companies have three or four manual, text-shaped tasks that quietly eat the team's week — triaging tickets, writing recap emails, building reports, drafting outreach. We pick one with you, scope it tightly, build it, ship it. If the agent can't be built reliably, you get a full refund.

  • a · TriageInbound support tickets, sales leads, brand sponsorship offers — categorized and routed automatically.
  • b · SummarizeSales-call transcripts → tailored proposals. Customer interviews → research themes. Webinars → blog drafts.
  • c · DraftQBR decks, renewal emails, weekly investor updates, customer-onboarding plans — first draft ready to edit.
  • d · TrackPulls metrics from your tools (Stripe, Notion, GA, Linear) into the spreadsheet or doc you already check.
Fig. 03c

An on-call AI partner, on retainer.

— Avis comitatus —

  • TypeMonthly retainer
  • Starting at$1,500/mo
  • CommitmentMonth-to-month
  • Best forFounder-led teams

For founders who know AI matters but don't want to hire for it yet. Monthly check-ins, audits, scoping, a handful of build hours.

We sit on the inside of your team for one quarter at a time. We pick what to automate next, build the smallest version of it, and hand it to you. Some months we ship a new agent. Some months we tune one we've already built. Some months we save you from buying a $300/seat platform you didn't actually need.

Cancel any time, no questions.

Fig. 07 — Get in touch

Pick the shape that fits, or tell us the work you want gone.

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